The Other Talk is about Australian families talking openly about alcohol and other drugs. It’s an initial conversation and an ongoing understanding that when it comes to alcohol and other drugs, no question is too silly and no topic is off limits. It’s about letting your child know that they can come to you to discuss not only drugs and alcohol, but also related issues such as peer pressure, health, parties, safety and expectations.
It was important that the design communicated effectively to both parents and young people equally. The design approach required strong Australian Drug Foundation parent branding and extending The Other Talk campaign look and feel into the digital space. The solution culminated in a design that provided clean and clear navigation and dissemination of content whilst communicating messages in a colourful, real and engaging way.