Bringing to life the online presence for talented author J. L. Forrester was a great opportunity. The project incorporated branding and identity through to website design, social media integration and printed collateral. The aim of the website from a design perspective was to place emphasis on the content itself and allow the reader to engage easily and directly with it. This was achieved through a balance of white space, elegant typography, clean lines and thoughtful user experience.
A primary aim of the site is to foment dialogue which is also key to the site’s design. The site publishes a diverse array of content including ‘confessional stories, interviews, polemical commentary, art, music, film, poetry, and humor – its roots are in a spiritual tradition.’