I was involved in redesigning the Pink Sofa website and user interface design working alongside the creative team at Loud & Clear. Working closely with the Pink Sofa team the project culminated in a fresh, friendly and easy to use website that continues to help grow the Pink Sofa community.
The design solution required a complete refresh of their digital brand and presence to ensure an engaging and consistent experience. An overall rejuvenation of the look and feel included brand and logo refinement, the introduction of a suite of graphic devices and iconography, extended colour palette, typographic treatments plus navigation, user experience and user interface enhancements.
Pink Sofa is smart lesbian dating for lesbian singles. In the words of Founder & CEO Liz James Pink Sofa is “…the world’s best online destination for you to connect with each other, for love, friendship and community. It’s a really unique mix of internet dating, social networking and online community features. All within an inviting and comfortable online space created specifically for our community in all it’s diversity.”